Brand Design & Management
How do you get a consumer's attention? Marketing. How do you get a consumer to remember your company? Branding.
What is branding? It is an expression of your business. It is how the customer remembers your company. It is the feeling they get when they see your company.
We create a story with you of what you want your company to be remembered for. We conduct extensive market research to understand how we can position your brand. We look at what is unique about your company and we build your brand around it.
Most people think branding is simply a logo and a name. This couldn't be further from the truth and the problem with this is that branding is vital in an increasingly competitive market. Consumers have endless options, they typically will go with the brand that they connect with on a deeper level other than price.
Think about why many of us buy bottled water when we can get it free from our taps at home or why so many use Apple products. We've bought into the brands and what they signify.